Marketing (BS)

Marketing students talking.

Today’s business world needs creative thinkers and innovative problem-solvers in key marketing positions.

USF’s Marketing program will give you the education, experience, and expertise needed to excel as a marketing professional.

Our curriculum is both broad and deep, giving you a full range of marketing skills. By the time you graduate, you’ll know how to manage the entire marketing process, including:

  • Research
  • Branding
  • Market Segmentation
  • Distribution
  • Product Design
  • Promotion
  • Advertising

Academic Plan

An academic plan is a general blueprint showing how one might complete the degree, semester by semester.

Positioned to Lead & Succeed

My USF Marketing degree prepared me to be a young leader in the community. From the courses to the internship experience, I graduated college prepared to be successful in my first full-time job and in my career.

Nicole Satalino ‘16
Risk Management Consultant
Ash Brokerage

USF students and professor at ASH in Fort Wayne.

Active, Real-World Learning

Classroom activities mimic the workings of real marketing teams. You’ll learn from actual case studies, work in teams on collaborative projects, and help local businesses with their marketing needs.


Marketing students complete up to two semesters of internships at a variety of Fort Wayne businesses. Recent sites include:

  • Franklin Electric
  • Medical Protective
  • Three Rivers Credit Union

Service Learning Projects

Students also work with local non-profit organizations, helping them seek innovative solutions to real-life challenges. You’ll graduate with an impressive resume of experience & valuable professional connections!

Career Outlook & Success


Median pay for marketing and advertising/promotions managers per the U.S. Bureau of Labor Statistics


Expected job growth by 2026 for for marketing and advertising/promotions managers


Media pay for market research analysts per the U.S. Bureau of Labor Statistics


Expected job growth by 2026 for market research analysts, much faster than average

Graduates of our marketing program work in a variety of positions:

  • Marketing Manager or Director
  • Advertising/Promotions Manager
  • Public Relations Manager or Director
  • Marketing Consultant
  • Digital Marketing Specialist
  • Market Research Analyst
  • Product and Brand Manager
  • Digital/Social Media Specialist
  • Account Manager

Ready to start?

I want to learn more

Faculty Contact

Dr. Lonnie Leeper, DBA
260-399-7700 ext. 8306