Why Study Marketing?

Do you have a creative flair for working with people? Do you find yourself marveling at excellent brand promotions or actually paying attention to the commercial? You should consider studying marketing! Why not start a career doing something you already like to do?

At USF, we’ll teach you to manage the entire marketing process, from research and branding, to pricing, promotion, and distribution. Marketing brings together the creative and analytical in a truly unique way.

But, is it right for me?

We asked our professors and they said marketing professionals:

  • Generate new and imaginative ideas
  • Work closely and communicate well with diverse groups of people
  • Make good decisions and can make good use of limited resources

Skills You'll Obtain

Think creatively to come up with the next big idea

Plan promotional campaigns

Understand modern marketing trends

Gain the skills needed to SUCCEED in the realm of business!

Learn more about USF Co-ops, the EPIC program and all the opportunities the Keith Busse School of Business and Entrepreneurial Leadership has to offer!

After Graduation

Many USF marketing students begin their careers in sales, because the positions are plentiful, and it makes a great first step towards management careers. Your marketing degree will also prepare you for a career in industries such as advertising, product and brand management, marketing analysis and research, and sports marketing.

Types of careers you may have after you graduate include:

  • Marketing manager
  • Sales representative
  • Marketing specialist
  • Sales manager
  • Public relations specialist
  • Account manager
  • Human resources (HR) specialist