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Digital Media Management (BA)

5 students working on a project in teh META lab. In teh foreground, a girl types at a computer. 3 other students stand near a large screen tv pointing to various sections of the screen

Digital media management integrates multiple exciting fields — a major born to reflect the versatile skills needed to succeed in today’s entertainment and communications landscapes.

Why Study Digital Media Management?

Media assets come in many forms: print, web, video, sound clips, GIFs and ads. Content, in all its forms, is a priority in industries of all kinds. There is incredible demand for professionals who understand how it’s created, built, published, digested, and enjoyed—as well as for people to manage data, measure results and lead content teams.

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Career Outlook & Success

6

career-ready concentrations

10%

Growth in demand for producers and directors through 2029 (bls.gov)

$48,870

median salary in Indiana for arts, design, entertainment, sports and media occupations (bls.gov, 2019)

Why USF for Digital Media Management?

University of Saint Francis is home to regarded programs in business, communications, computer science, music technology, and the visual arts. When you major in digital media management at USF, you’ll have access to expertise, equipment, and experiential learning opportunities found across these departments.

In this program, you’ll gain a foundation in visual storytelling, digital design, marketing, and people and project management. You’ll also choose a vocation-driven concentration that will give you deeper knowledge and practical skills in a specific area; or for an extra personalized educational experience you may even concentrate in more than one:

  • Media Analytics
  • Music Technology
  • Strategic Communication
  • Visual Media
  • Web Media
  • Esports Marketing and Management

Rooted in the Franciscan tradition, our digital media management major also prepares you to be a socially responsible professional and an ethical digital citizen.

Hands-On Learning

Beyond developing production, design, software, spreadsheet and other technical skills in your classes, you’ll gain real-world digital media management experience through:

  • Internships
  • Collaborative projects with real-world clients
  • Senior capstone projects
  • Student productions and publications
  • Service-learning opportunities

Thanks to a strong alumni network and ties to the local business community, our students find internships with companies and organizations like:

  • Disney College
  • Fort Wayne Komets (hockey)
  • Fort Wayne Mad Ants (basketball)
  • Fort Wayne TinCaps (baseball)
  • Indy 500
  • Parkview Health
  • PBS Fort Wayne
  • SportOne Club 1 Basketball
  • WANE-TV
a student stands in front of a graphic design class giving a presentation on his wildlife magazine spread design

Our Faculty and Facilities

Digital media majors at USF get to work with some of the most advanced technology on campus (and in the region), as well as benefit from the knowledge, mentorship and connections of a multitalented faculty.

Our Faculty
The breadth of the digital media management major gives you a unique opportunity to learn and find inspiration from faculty members from across disciplines; you’ll discover possibilities and find mentorship in unexpected places. One day you’ll be working with an audio production professional with extensive ties to the music industry and the next an award-winning advertising executive.

Our Media & Design Facilities
You’ll have 24/7 access to high-end computer labs, design studios, and production rooms, all equipped with industry-standard tools and software. Students studying in the computer information sciences work in dedicated computer labs, that are not part of the USF network. This gives them the opportunity to learn real-life trouble-shooting skills as they work through simulated server failures and network crashes

Our Music Technology Center
Inside the USF Music Technology Center in downtown Fort Wayne, you will find top-of-the-line equipment, recording studios and mixing suites, as well as a 2,000-seat auditorium that brings in regional and national acts.

Campus and Community Involvement

With a range of programs involving creativity, communications and technology, USF offers many clubs and organizations that fit your interests, including:

  • American Advertising Federation
  • Artists in Action
  • Communications and Public Relations Society
  • f/8 Photo Club
  • Film Club
  • “Game Meat” Gaming Club
  • Marble Lounge Records
  • Music Technology Club
  • Peer Ministry
  • Phi Alpha Honor Society
  • Student Activities Council
  • Various music ensembles

What You Can Do With a Degree in Digital Media Management?

Among U.S. News & World Reports Best Creative and Media Jobs 2020 list you’ll find many roles related to digital media management careers including public relations specialist, art director, graphic designer and sound engineering technician. Occupations like video/film producers and sound engineers are growing at a faster than average rate; and statistics-related positions, such as data analyst, are among the most in-demand today.

Here are just a few roles you might find as a digital media management professional:

  • Digital marketing manager
  • Communications specialist
  • Multimedia designer/content producer
  • Audio producer
  • Visual information specialist
  • Brand storyteller
  • Web project manager

As you gain experience, you might also find opportunities for advancement: content teams need leaders!

Where You’ll Find Our Graduates

Our Digital Media Management program, launched in the 2020-2021 school year, combines expertise from across disciplines such as music technology, business, communications, art, and graphic design. USF graduates in these and related programs find work at companies such as:

  • Arts United of Greater Fort Wayne
  • Digitas North America
  • Do It Best Corp.
  • Fort Wayne Museum of Art
  • Fusion Media
  • Indianapolis Colts
  • LABOV Marketing Communications and Training
  • Lowe’s Companies, Inc.
  • NeighborLink Indianapolis
  • Northeast Indiana Public Radio
  • Parks and Recreation of Fort Wayne
  • PBS39 Fort Wayne
  • Platinum Retail Marketing
  • REV RV Group
  • Smile Direct Club
  • SportONE Parkview Fieldhouse
  • Sweetwater
  • University of Notre Dame (Office of Campus Ministry)
  • USA Football
  • Warner Music Nashville
  • Vans
  • Vera Bradley
  • Visit Fort Wayne

Getting a job in my field before graduation was a great feeling and it relieved me of a lot of stress. I always dreamed of working for a sports team and now I’m doing it! USF gave me the confidence, plus the skills, to get hired.

Ryan Nix ’17
Social media and design for the Indianapolis Colts

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Academic Plan

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