Digital media management integrates multiple exciting fields — a major born to reflect the versatile skills needed to succeed in today’s entertainment and communications landscapes.
Media assets come in many forms: print, web, video, sound clips, GIFs and ads. Content, in all its forms, is a priority in industries of all kinds. There is incredible demand for professionals who understand how it’s created, built, published, digested, and enjoyed—as well as for people to manage data, measure results and lead content teams.
Growth in demand for producers and directors through 2029 (bls.gov)
median salary in Indiana for arts, design, entertainment, sports and media occupations (bls.gov, 2019)
University of Saint Francis is home to regarded programs in business, communications, computer science, music technology, and the visual arts. When you major in digital media management at USF, you’ll have access to expertise, equipment, and experiential learning opportunities found across these departments.
In this program, you’ll gain a foundation in visual storytelling, digital design, marketing, and people and project management. You’ll also choose a vocation-driven concentration that will give you deeper knowledge and practical skills in a specific area; or for an extra personalized educational experience you may even concentrate in more than one:
Rooted in the Franciscan tradition, our digital media management major also prepares you to be a socially responsible professional and an ethical digital citizen.
Beyond developing production, design, software, spreadsheet and other technical skills in your classes, you’ll gain real-world digital media management experience through:
Thanks to a strong alumni network and ties to the local business community, our students find internships with companies and organizations like:
Digital media majors at USF get to work with some of the most advanced technology on campus (and in the region), as well as benefit from the knowledge, mentorship and connections of a multitalented faculty.
The breadth of the digital media management major gives you a unique opportunity to learn and find inspiration from faculty members from across disciplines; you’ll discover possibilities and find mentorship in unexpected places. One day you’ll be working with an audio production professional with extensive ties to the music industry and the next an award-winning advertising executive.
Our Media & Design Facilities
You’ll have 24/7 access to high-end computer labs, design studios, and production rooms, all equipped with industry-standard tools and software. Students studying in the computer information sciences work in dedicated computer labs, that are not part of the USF network. This gives them the opportunity to learn real-life trouble-shooting skills as they work through simulated server failures and network crashes
Our Music Technology Center
Inside the USF Music Technology Center in downtown Fort Wayne, you will find top-of-the-line equipment, recording studios and mixing suites, as well as a 2,000-seat auditorium that brings in regional and national acts.
With a range of programs involving creativity, communications and technology, USF offers many clubs and organizations that fit your interests, including:
Among U.S. News & World Reports Best Creative and Media Jobs 2020 list you’ll find many roles related to digital media management careers including public relations specialist, art director, graphic designer and sound engineering technician. Occupations like video/film producers and sound engineers are growing at a faster than average rate; and statistics-related positions, such as data analyst, are among the most in-demand today.
Here are just a few roles you might find as a digital media management professional:
As you gain experience, you might also find opportunities for advancement: content teams need leaders!
Our Digital Media Management program, launched in the 2020-2021 school year, combines expertise from across disciplines such as music technology, business, communications, art, and graphic design. USF graduates in these and related programs find work at companies such as:
Getting a job in my field before graduation was a great feeling and it relieved me of a lot of stress. I always dreamed of working for a sports team and now I’m doing it! USF gave me the confidence, plus the skills, to get hired.
Ryan Nix ’17
Social media and design for the Indianapolis Colts
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