Communication: Public Relations (BA)

A female student giving a speech in front of other Comm students during class

Businesses and institutions rely on public relations specialists to communicate their needs, establish their brands and help achieve goals within their spheres of influence. USF’s Communication Public Relations major will equip you to be an essential point person of communications in the professional world.

As a Communication Public Relations major, you’ll benefit from our blend of:

  • Practical, skill-building courses
  • Creative, project-based learning
  • Work-world applications
  • Professional connections
  • Expert faculty
  • State-of-the-art facilities

Academic Plan

An academic plan is a general blueprint showing how one might complete the degree, semester by semester.

Group of USF students collaborating on a project in class.

Versatile Skills

As a Communication Public Relations major, you will become skilled and experienced in:

  • Speaking: Learn the most effective ways to engage an audience and communicate your message.
  • Writing: Learn how to capture and utilize use your voice, and other people’s voices, to communicate in a compelling manner.
  • Media campaigns: Learn how to plan and execute multimedia-level campaigns to deliver consistent and effective messages to your target audience.
  • Build relationships: Learn how to work with other people and develop strategic relationships
  • Social media analysis: Learn how to use the most effective tools in social media to have your message stand out in the crowded digital landscape.

Work-World Experience

You will complete two internships and USF will help you find an ideal learning opportunity. Recent internship sites include:

  • ArtLink Gallery
  • PBS Fort Wayne
  • Mad Ants
  • Civic Theatre
  • Arts United
  • Parkview
  • Fort Wayne-South Bend Catholic Diocese
  • Disney College
  • Greater Fort Wayne Fellows Program
  • FAME (Foundation for Arts & Music Education)
  • Indy 500

Career Outlook & Success

$60,000

Median pay for a public relations specialist per the U.S. Bureau of Labor Statistics

6%

Expected job growth for public relations specialists from 2018 to 2028 per the U.S. Bureau of Labor Statistics

$114,800

Median pay for public relations and fundraising managers per the U.S. Bureau of Labor Statistics

Be a Part of a Creative Community

Collaborate on projects with students studying graphic design, animation, web design, photography and more – giving you the opportunity to create truly professional-quality work.

Public Relations Society

You have a chance to be involved in our Public Relations Society, deepening your knowledge, engaging in professional development and connecting with professions in the public relations field. This is another way to establish connections and develop networking skills necessary for success.

Ready to start?

I want to learn more

Program Director

Kristin Miller
260-399-7700, ext. 8010
kcmiller@sf.edu